With the ever-growing digital landscape, the demand for Facebook advertising in Nepal has also increased. If you are one among the business entrepreneurs in Nepal who own a Facebook Business page, then you must be trying to find ways to connect to your audience and build engagement among them. If yes, then below is a compelled list of 15 Facebook post ideas that can boost up the engagement and maximize the audience reach.
1. Ask Questions:
Asking questions is one of the best ways to let your audience think about your business. Try to be as creative as possible. Ask questions in such a manner that you get your audience feedback on the important business decisions you are to make but not in a direct manner. You need not always ask decisions based questions; you can also ask your audience questions on their interests, hobbies, or anything related to your industry.
The responses to these questions can help you understand your business from their perspective and also help you generate future content ideas with more ease and convenience. Below is the example of the great beauty brand Nykaa asking the audience about questions related to their products: “Which shade are you loving?”
On asking this question, Nykaa can get the interest of their audience from their responses, thus they can use these responses to understand their audience favorite shade and so manufacture more products of the same kind
2. Trending Posts:
Another great way to get the audience’s eyes on your posts is to design your posts addressing the trending issues at the moment. This can not only increase engagement but increase the level of sensibility of your business as well. Also, while posting these you get to use the trending hashtags which increase the chances of your business appearing in the news feed.
Below is the example of a post by great apparel & clothing brand Shoppers Stop. As you can see, the post is related to the pandemic at the moment and addresses a mother’s day as well.
3. Video Posts:
Video posts are a great way to pause the scrolling of the audience. Facebook also loves video posts and hence it has dedicated the “Watch “section which allows the businesses to post videos.
Users tend to share, watch, and comment on video posts more than that of text-only posts. Also, video posts can cover more content in less time than text posts do. There are various kinds of video posts like educational, informative, promotive, stop motion videos that can be utilized by the business to educate and inform your audience about the business.
Below is the example of a creative promotional video post by Flipkart, the greatest e-commerce online shopping app. With the help of this post, Flipkart maximizes the traffic to its game zone section in the app. The Call to Action (CTA) button used on the video redirects the users to that particular page where they can enjoy different games available in the app. Every business is now trying to generate more video content as it has got the maximum ROI.
4. Product Images Posts:
Gone are the days where your businesses just post a product post and have the features of it as the post description. The digital world is getting too large and the audience on the web has started looking for creativity in everything and anything out there on the internet.
So, while posting the product posts every business should now make sure that their posts are appealing enough to touch the audience’s senses. It’s just not the beautiful visuals that make your posts great or engaging all the time but you can always create the magic with the content as well.
Try to add a little creative craft to the product images and grab the attention of the audience followed by ongoing engagement. Below is an example of a product post by the famous Cadbury Dairy Milk. As you can see the background color of the image depicts the color of the brand and the content on the image is in Hindi which can attract the regional audience. Such product posts always reach the maximum engagement as they seem so realistic, sensible, and emotionally appealing.
5. Story Telling:
Story Telling is the best way to connect to the audience on a personal level. Well, there might different success stories for different business which can excite and entice the audience to know more about the business.
There are many ways to tell the story to your audience. You can create an album to tell the story, or you can go live on your business page which is indeed the most authentic way of expressing the inner story of your business. Below is the example of the famous luxury goods brand Cartier, which uses the power of storytelling to narrate the features of the artistic work. Not only the features the post describes the story of the artist as well which makes the post more trust-worthy.
6.Quick Responses:
In this busy with the increased urge for everything to be done on time and fast, no one has the patience to wait for your responses. So, you need to respond to your audience as quickly as possible. While you are dealing with the Facebook advertising in Nepal, it is always important that you have a responsible admin who can monitor the page continuously and respond to the comments and queries on the posts as soon as possible.
You can refer the link https://www.facebook.com/business/a/page-moderation-tips for the moderation policies of the Facebook Business page so that you can ensure that you respond to your customer queries, which indeed can build rapport with your customers and thus a healthy engagement as well.
7.News and Announcement Posts:
These are one more important category of posts that can generate engagement among the existing audience. These posts can help your audience understand the happenings of your business. Every customer who has invested time or money into any business would be interested to know how the business is performing or the process of the business. These posts can build trust and also be the best way to generate word of mouth marketing, which in turn is an effective way to generate both online and offline engagement for any business.
Below is an example of the news post by a renowned insurance company, LIC which describes their policies during the pandemic, when the entire world is in a standstill. Posts as such are always too important to keep your audience informed. With the help of these posts, the engagement is often increased because they can always be a way to clear doubts in your audience’s mind at the moment and also lets them come up with the queries on the same.
8.Educational Posts:
Educating your audience can be a great way to drive engagement on your Facebook page. Share the tips and tricks involved in the business so that the audiences are more likely to visit your page often.
Below is the example of Neil Patel’s page which educates the audience on the digital world and the happenings. Posts as such can often boost the engagement as more people look at them as the learning aspect of your business and tend to share, like, and comment on the posts.
9.Influencer Posts:
Influencer Marketing has gone at the rage on Facebook ever since it has been started. To leverage the true power of this influencer marketing, Facebook has provided a lot of options like videos, contests, cross-promotions in terms of posting. These posts often tend to get more engagement as they reach a larger audience than usual.
There are different ways of posting influencer posts. Some of the businesses use influencers to directly speak about their business or some of them might just advertise influencers using their products and many others. Below is the example of Puma which advertises their products with the greatest Indian cricketer Virat Kohli.
10.The Blog Posts:
Content marketing has its importance almost in every aspect of the digital world. It applies the same for Facebook Posts as well. You can always post the blog posts which have driven more traffic to your website on your Facebook Business page to increase the engagement.
Also, these posts can be used to increase the traffic to your website via Facebook. Once the audience visits your website, there are high chances that they turn into customers as they tend to spend relatively more time on your website to learn about your business.
11.Infographics:
Visual content is the growing opportunity for every business in this digital world. Especially on Facebook, it is recorded that images earned about 87 percent of the total page engagement, as shared by Medium. Infographics are a solid way to utilize both content and video marketing strategies of your page. With the content and visuals being aligned, infographics are the most intuitive way to give an overview of your business.
There are many types of infographics like statistical, list, comparative, process, geography, timeline infographics, and many more. These infographics can also be a great way to educate your audience with more ease and convenience. Below is the example of an infographic created by Artversion, a graphic designing company that illustrates the creation of navigation design of a website.
12.Join Groups:
Around 200 million Facebook users are participating in groups. So, creating a group can be a better way to gather all your audience in one common Facebook platform. Also, groups can promote better interaction with the audience. The sensible interactions in the group can reflect in the increasing engagement of your Facebook Page.
Just follow the link, https://www.facebook.com/help/167970719931213 for a detailed guide on creating groups. Below is the example of a group created by Instant Pot, a pressure cooker company which has got a good amount of followers and active engagement as well.
13.Offer Posts:
This could be better posted for any business. You can use these posts to announce the upcoming or ongoing discounts offered on your business products. These posts can often increase engagement and even get a new audience to your business. But you need not just sound like you are promoting the offers but instead, you need to sound like you are informing about the offers.
Below is the example of a post by Myntra, a famous e-commerce company that highlights the weekend’s sale to the customers.
14.The Verified Account:
Ensure that your business page is verified. Because a verified blue badge on a page is often treated as a mark of the legitimacy of a business on Facebook. Also, there is a high chance that people misinterpret as an official page to be a fan page when there is no verified blue badge on the page.
Refer the link, for the detailed guide on how to get a blue badge for your official Facebook business page.
These are a few post engagement ideas followed by many successful social media marketing companies and training centers in Nepal. Follow them to increase the engagement of your business and thus the digital revenue generated for your business.