Yo, fashion fam! If there’s one thing we know about Gen Z, it’s that they’re serving looks and shaking up the style game like never before. From streetwear to sustainable couture, this fearless generation is all about self-expression, inclusivity, and staying eco-conscious (because, duh, the planet matters!). In 2025, Gen Z is rewriting the rules of fashion—making it more than just what you wear, but also how and why you wear it.
Ready to level up your wardrobe? Let’s dive into five Gen Z fashion brands that are bringing the drip, vibes, and values this year.
1. Turn Black: The OG of All-Black Fashion
Let’s kick things off with Turn Black, a brand that proves black isn’t just a color—it’s a whole vibe. Founded by Nutan Dayal and Amit Singh Chauhan, this all-black fashion label is redefining minimalism with a bold twist.
Their gender-neutral, size-inclusive designs are perfect for anyone who loves versatile, timeless pieces. Plus, their fabrics are ethically sourced, so you can slay sustainably. Whether it’s a flowy dress or tailored trousers, Turn Black’s pieces are low-key iconic and super easy to style.
Why It Slaps
Turn Black is your go-to when you want to keep it sleek and chic. From date nights to coffee runs, these fits work everywhere.
2. The Souled Store: Fandom Meets Fashion
Calling all pop culture stans! The Souled Store has all the merch your fan heart could dream of. Based in Mumbai, this brand serves licensed collections inspired by Marvel, Harry Potter, and even desi icons like Chacha Chaudhary.
Think oversized tees, comfy hoodies, and varsity jackets that scream cozy yet cool. The Souled Store is perfect for days when you want your outfit to reflect your favorite fandoms without sacrificing comfort. Bonus? Their pieces last forever (so no stress about your fave tee fading after two washes).
Why It Slaps
It’s where fandom meets everyday wear. If you’re all about repping your personality in style, this one’s for you.
3. Doodlage: Sustainable Drip, Anyone?
If “saving the planet” is on your bingo card for 2025, then Doodlage is a must-have in your wardrobe. Founded by Kriti Tula, this brand takes upcycling to the next level by turning factory waste into stunning, one-of-a-kind pieces.
From patchwork dresses to oversized co-ords, Doodlage’s designs are seasonless and timeless, so you’ll be slaying for years to come. Plus, their comfy fits make them perfect for everything from road trips to brunch dates.
Why It Slaps:
Doodlage combines sustainability with style—so you’re not just looking good, you’re doing good too. 🌍
4. O’Frida: Art You Can Wear
For those of you who love bold prints and anti-fit silhouettes, O’Frida is here to steal your heart. Founded by Rini Agarwal, this brand is where art meets fashion, with pieces inspired by expressionist designs and earthy tones.
Their breezy fabrics and quirky patterns make them perfect for festivals, casual outings, or even a lazy Sunday. O’Frida’s clothes are all about standing out while staying comfy, proving that fashion doesn’t have to be fussy.
Why It Slaps:
Every piece feels like a wearable masterpiece. It’s giving “effortless but make it artsy” energy.
5. Glean Studio: Timeless, Thoughtful, and Chic
If you’re about that slow fashion life, Glean Studio should be on your radar. This Indian brand focuses on crafting high-quality, seasonless pieces that last forever (or close enough).
From sleek jackets to cozy puffers, every piece is made with insane attention to detail. Their minimalist designs are perfect for anyone who wants to look put-together without trying too hard.
Why It Slaps
It’s all about buying less but buying better. Glean Studio’s pieces are investment-worthy and always on point.
Style That Hits Different
Indian fashion is thriving in 2025, and these brands are proof that style and substance can go hand in hand. From the edgy minimalism of Turn Black to the artsy flair of O’Frida, these labels are doing it for the culture—and the future.
Ready to refresh your wardrobe? These brands are your plug for fits that look amazing and feel even better.